Digital Marketing with AI: Foundations, Free Course
Market a small business or start freelancing with free tools and AI: Google Business Profile, SEO, Instagram and WhatsApp, a first ad budget and a 30-day plan. Four free weeks.
About this course
A free beginner course on digital marketing, built for India. You will learn the funnel and your customer, get found with Google Business Profile, a simple landing page and local SEO with keywords in English, Hindi and Hinglish, then plan and make a month of Instagram, Facebook, YouTube Shorts and WhatsApp content with Canva and free AI tools. Week 3 covers WhatsApp Business and email with consent, a first boosted post or click-to-WhatsApp ad with Rs 500 to Rs 2,000, a simple Google Search campaign and festival planning, and Week 4 ends in a 30-day plan and a client report, plus finding first freelance clients. It is the beginner companion to Digital Ads and Media Planning: Google and Meta. The course follows the free Google Skillshop and Meta Blueprint learning paths; finishing it is not a Google or Meta certification. Techwave Academy is not affiliated with or endorsed by Google or Meta.
Who it's for
Small business owners, students, freshers and new freelancers in India.
Course syllabus: 4 weeks, 24 lessons
Week 1: Customers, the funnel and being found
- What digital marketing is: owned, earned, paid and the funnel
- Know your customer: personas, the journey and a safe competitor check
- Google Business Profile: set up, photos, posts and honest reviews
- A simple website or landing page that converts, with free tools
- SEO basics: how search works, keywords in English, Hindi and Hinglish, and local SEO
- Planning SEO content with AI, checking it, and your first content plan
Week 2: Social media and content with AI
- Choosing platforms: Instagram, Facebook, YouTube Shorts, WhatsApp, LinkedIn
- Content pillars and a monthly content calendar built with AI
- Posts, carousels and Reels with Canva and free AI tools
- Short video for business: script with AI, film on a phone, edit with free tools
- Community and engagement: replies, DMs, complaints, influencers and ASCI disclosure
- Social media analytics: reach, engagement, saves, shares and Insights
Week 3: WhatsApp, email and a first ad budget
- WhatsApp Business for small business: catalogue, quick replies, labels and opt-in
- Email marketing basics: consent, a welcome email, free tools and subject lines with AI
- Your first boosted post and click-to-WhatsApp ad on Meta, with Rs 500 to Rs 2,000
- Your first Google Ads Search campaign for a local business, kept simple
- Offers, festivals and seasons: planning around the Indian calendar
- Avoiding mistakes: fake followers, misleading claims, copied content, policy violations and wasted budget
Week 4: Measure, plan and get paid
- Measuring what matters
- Testing and improving, one change at a time
- Building a 30-day digital marketing plan (capstone part 1)
- Presenting the plan and results to a client (capstone part 2)
- Freelancing and your first clients
- Career paths and what to learn next
Why Techwave Academy
Techwave Academy is a free, hands-on learning platform built for Indian students K-12 and self-learners. Every course is interactive: code runs in your browser, AI mentors explain every concept, and progress is tracked end-to-end. No installs, no signup walls, no hidden costs. Just learn.
Sign up free and start learning
Create a free account and open Digital Marketing with AI: Foundations in seconds. No credit card. No spam.
Start this course free