Digital Ads and Media Planning: Google and Meta, Free Course

Plan, run and measure ads on Google and Meta like a media planner: Search, YouTube, Meta Ads Manager, GA4, media plans and brand lift. Four free weeks.

About this course

A free course on paid media, built for India. You will learn how an agency media planner turns a business goal into an objective, a budget and KPIs, then run it on Google (Search, Display, Demand Gen, Performance Max and YouTube) and Meta (Ads Manager, Pixel and Conversions API, audiences, placements and creatives). Week 3 covers conversion tracking, GA4, attribution and client reports, and Week 4 covers media plans, programmatic buying, brand lift, incrementality and A/B tests, ending in a full launch plan for a skincare brand. The course follows the free Google Skillshop and Meta Blueprint learning paths; finishing it is not a Google or Meta certification. Techwave Academy is not affiliated with or endorsed by Google or Meta.

Who it's for

Students, marketing freshers, freelancers and small business owners in India.

Course syllabus: 4 weeks, 24 lessons

Week 1: Google Ads foundations

• The media planner's mindset: objectives, the funnel and the Google Ads auction
• Buying models and the maths: CPM, CPC, CPV, CPA, CTR, VTR and CVR
• Account structure and Search campaigns: keywords, match types, responsive search ads and assets
• Display, Demand Gen and Performance Max: what each is for, and when not to use it
• YouTube video campaigns: skippable, non-skippable, bumper, in-feed, Shorts, and CPV versus target CPM
• Bidding strategies and budget pacing, plus your Skillshop next steps

Week 2: Meta Ads Manager

• The Meta ad system: portfolio, Ads Manager, Pixel
• Choosing the objective: six doors, one goal
• Audiences: who sees the ad, and what you are not allowed to know
• Placements and budgets: where the ad runs, how the money flows
• Creatives that work: formats, the first 3 seconds, language, WhatsApp and the rules
• Launch lab: a full campaign for a local business, step by step

Week 3: Measurement and analytics

• Metrics that matter
• Tracking conversions
• GA4 essentials
• Attribution: why every platform tells a different story
• Reporting that clients read
• Diagnose a failing campaign

Week 4: Advanced media planning and proving effectiveness

• Building a media plan
• Programmatic: Display & Video 360 and Campaign Manager 360
• Brand lift and incrementality
• A/B testing: experiments, sample size and significance
• Optimisation and AI in ads
• Capstone and career: the GlowLeaf launch plan

Why Techwave Academy

Techwave Academy is a free, hands-on learning platform built for Indian students K-12 and self-learners. Every course is interactive: code runs in your browser, AI mentors explain every concept, and progress is tracked end-to-end. No installs, no signup walls, no hidden costs. Just learn.

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